At the bottom of my blog, in the footer, there are the links to all of the social media that is associated with this blog. There are three social media accounts: Facebook, Instagram and Twitter. On each of these platforms, I have looked into audience engagement and the brand identity of my blog. The use of hashtags and images were an attempt to inspire audience engagement. I used the same logo and headers (if there were available) across of the social media platforms that were used. I tried to create engaging posts that would encourage the audience to click on the link to my blog that is provided on every post. Each of the platforms use the same content as I am aware that not everyone will use all three platforms. This ensures that all audiences receive the same information and opportunities to engage. I also made my social media accounts made aware of by telling my friends and family about them. This inspired some audience engagement.
Link to the page: https://www.facebook.com/acwInMySeoul
Facebook was the first platform that I wanted to use for my blog. I see Facebook as a professional-looking platform that is used by a lot of companies to promote their brand and products. There are plenty of ways to organise the information and posts that I wish to share with the audience. All of the information that the audience would need is easy to access which is important as user experience needs to be made simple to encourage further engagement.
The information provided by facebook about audience engagement is very easy to find in the Insights page. It gives a good overview to see how well the brand is reaching with the audience on this platform. Facebook also provides good ways to help with audience engagement to further boost the number of people that it reaches through their free business tools.
Link: https://www.instagram.com/ACWIn_My_Seoul/?hl=en
Instagram is another good platform to use to promote a blog. Images have a better chance of encouraging the audience to engage with the media. Instagram is not able to function without an image. Therefore, it should allow for more audience engagement.
The simple layout of the platform, whether on desktop or mobile, allows for the audience to easily find the content that they want to view. This is why it was important that appropriate images were used for each post to not confuse the audience. But they also needed to be interesting enough for the audience to actually interact with the post, such as liking and sharing the post.
I also tried to make good use of the stories feature. Although this feature is available on other platforms, Facebook being another prominent platform, Instagram is most known for it. So I tried to promote my posts as well as sharing other Instagram accounts’ posts that were related to my blog. This was an attempt to encourage further audience engagement.
Twitter was the last platform that I wanted to use to promote my blog. Twitter is often regarded as very professional as this the platform that a lot of brands use to promote their content and products to a wide audience. Often, there can be more engagement on Twitter than other platforms as bigger announcements are made on this platform.
However, Twitter does have a character limit for its posts. So I had to be selective about my word choices. The same goes for the information at the top of the page. Since only one link could be used for the account, I created a Carrd which had all of the links to the blog itself and other supporting social media accounts. This way, the audience could easily access all of the accounts and the blog in a clear way.
In My Seoul 